Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks.

• Explore how search elements like SEO and PPC work together to drive targeted traffic that converts into sales.
• Learn all about how the algorithms match up with what people are searching for and how to make the most of them.
• Measure your campaigns. What worked? What didn’t? Use data and reporting to keep getting better.

Digital Marketing is a rapidly evolving field that has become increasingly important in today’s digital age. With more and more people using the internet to search for products and services, digital marketing offers businesses an effective way to reach their target audience and increase their online presence.

It involves a range of techniques and strategies, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Digital marketing enables businesses to engage with their customers in a more personalized and targeted way, which can lead to increased brand awareness, customer loyalty, and sales.

Be ready to call yourself a Digital marketing Pro with this all-in-one Certification program where you will be learning all aspects of Digital marketing working alongside with some exceptional live and real time projects.

The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. So, here’s what you need to make it happen:

• Conduct keyword research to discover what your audiences care about.
• Build an SEO content plan to find people where they are.
• Create quality content that both your audience and the search engine like.
• Implement on-page optimization for better engagement.
• Choose the best SEO tactics for different points of the buyer’s journey.
• Become the pro who can troubleshoot technical SEO, crawlability, and performance issues.
• Earn trust and authority with backlinks.
• Optimize for local, national, and international SEO to find people anywhere.

The ultimate goal of SEO is to drive organic, unpaid traffic to a website by improving the quality and relevance of its content and structure. This is achieved through various techniques such as keyword research, on-page optimization, link building, and technical SEO.

By ranking higher in search engine results, businesses can increase their online visibility, attract more visitors to their website, and ultimately generate more leads and conversions. SEO is an important aspect of digital marketing and requires continuous monitoring and optimization to maintain its effectiveness.

Succeeding in Social Media is as important as working on the SEO part. Social Media also comprises of 2 aspects one of which is Organic means and the other is via paid means (Ads on Social platforms).

• Psychology and Objective of Facebook Ads
• Create Facebook ad account
• Understanding different objectives and types of ads
• Target audience and optimization
• Understanding lookalike audience
• Creating Ad copies
• Understanding Facebook Ad results
• Pixel Integrations
• Creating customized reports
• Scaling and optimization

The key to successful social media marketing is to develop a solid strategy, identify the target audience, create engaging and relevant content, and measure the results to continuously improve the approach.

Social media marketing can be a powerful tool to connect with customers, build brand loyalty, and drive business growth in the digital age.

So now you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising or Google Ads and how it can work to promote your business.

• Choose the right keywords for the best results.
• Create compelling landing pages and ad copy – you want to make sure you’re advertising content your audience will be interested in.
• Set up a Google Ads account and create paid search campaigns.
• Manage a paid search campaign budget and understand the rationale behind your bid choices.
• Optimize a paid search campaign using a variety of clever methods.
• Determine success by measuring engagement and reporting on campaign results.

Google Ads offers a variety of ad formats, including text ads, display ads, shopping ads, and video ads, and provides targeting options based on location, device, audience demographics, and behavior. The platform operates on a pay-per-click (PPC) model, where advertisers have to bid on specific keywords and pay for each click their ad receives. 

The platform also includes tools for ad creation, optimization, and performance tracking, allowing advertisers to continuously improve the effectiveness of their campaigns. Google Ads is a powerful tool for businesses of all sizes to reach their target audience, increase website traffic, and drive conversions.

Graphic Design is the most important aspect of Digital Marketing as it’s use is involved in almost every aspect. Whatever field you choose in Digital Marketing, you will have to take help of Graphic Design to work on your creatives and use them in your work professionally.

• What is Design?
• How do you structure your design?
• Design Principles
• Best Design Practices
• Do’s and Don’ts of Design
• Using Canva to Build designs
• How to Design for Social Media Posts and Stories?
• How to think of creative ideas
• Understanding consumer psychology

The tool is also available as a web-based platform as well as mobile apps for iOS and Android devices. With its ease of use and versatility, Canva has become a popular tool for anyone who needs to create stunning visuals for personal or professional use.

Whether you’re a freelance designer, entrepreneur, employee for a company, student or looking for new ways to make money— this module gives you an immensely valuable skill that will enable you to either – Make money on the side or Create a full-time income or save tons of money by not getting scammed in paying lakhs for building a website.

• To choose your domain name and why it is important.
• How to choose right hosting service for your website.
• How to install a WordPress blog without the help of any web developer.
• 10 must have things when you need to set up in your WordPress blog.
• 10 must have SEO plugins for any WordPress blog to increase your SEO ranking.
• To customise your website using free or paid themes.
• How to publish your 1st blog post with best SEO techniques.
• To link your email tool with WordPress blog to increase your email subscribers.

WordPress is a popular website creation platform that allows users to create and manage websites without requiring extensive coding knowledge.

Overall, learning WordPress website creation can be a great way to create a professional-looking website without requiring extensive coding knowledge, and with the flexibility to customize and add extra functionality as needed.

Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing.

Here’s what you will learn in Affiliate marketing: 

• How does affiliate marketing work?
• How much money do affiliate marketers make?
• How to get started with affiliate marketing
• Find affiliate programs to join
• Types of Affiliate Programs
• Content is King
• Drive traffic to your affiliate site
• How to get clicks on your affiliate links
• Understanding Callouts and CTA’s

Affiliate marketing offers many benefits over a tradition job which includes passive income, flexibility, low overhead costs, potential for high earnings, and valuable marketing skills. 

Overall, learning affiliate marketing can be a way to earn passive income and develop valuable marketing skills, while offering flexibility and potential for high earnings.

Email Marketing Course Module that will teach you the top email marketing strategies that we use to gain thousands of new email subscribers every month, and hundreds of thousands of dollars per year in revenue. With this module you’ll be able to:

• Unleash your email marketing model, which will help you to plan, send and manage your emails to get the best possible results.
• Apply the PROVEN principles for successful emails so that your emails are delivered, opened, read and clicked on.
• Rapidly grow your mailing list to get the maximum number of highly targeted subscribers in the shortest amount of time.
• Setup autoresponders, email marketing copy that helps you increase your open rates by 3x.
• Turn your email campaigns into a data-driven marketing machine that drives results.
• Avoid errors that email marketers often (still) make.

Learning email marketing can help you develop valuable marketing skills such as copywriting, design, and data analysis, which can be useful for other marketing efforts.

It’s a powerful way to increase conversions and sales, engage and retain customers, and develop valuable marketing skills.

Advanced Web Analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it.

• Set up, measure, monitor and optimize your digital marketing campaigns for success
• Configure a Google Analytics account and install a tracking code
• Analyse digital campaign performance and the customer conversion journey
• Conduct user research on a budget, prioritize opportunities, and execute a CRO roadmap
• Get to grips with the fundamentals of collecting and processing data
• Validate the information you’re collecting
• Forecast the future with comparative data

These two powerful tools that can help businesses and marketers better understand and optimize their online presence. It helps track user behavior, including how users navigate through the site, what content they engage with, and what actions they take. This can help businesses understand what users are looking for and tailor their content and offerings accordingly.

These are important tools for businesses and marketers looking to optimize their online presence, improve user experience, and drive traffic and conversions.