An Australian service-based website achieved a 655% increase in organic traffic within 12 months.
Business &
Background
Based in Australia, Winning Wealth Finance is a trusted and Australian-owned financial services provider specializing in tailored loan solutions. Committed to helping individuals and businesses achieve their financial goals, Winning Wealth Finance offers a comprehensive range of lending options, including home loans, personal loans, car loans, and commercial financing. With a client-centric approach and expert financial guidance, we ensure seamless and stress-free loan experiences for our customers.
Project KPIs
- Develop a targeted loan-focused keyword strategy
- Optimize website for SEO and search visibility
- Improve keyword rankings for financial services
- Enhance website UI/UX for better user experience
- Increase loan inquiries and conversions
- Build authority through strategic backlinking
Tasks & Challenges
- Low search engine visibility, limiting brand awareness and lead generation.
- Targeted loan-related keywords were not ranking on the first page of Google.
- Website traffic was not converting into loan inquiries, impacting business growth.
Actions
- Implemented a targeted SEO strategy to improve search rankings for loan-related keywords.
- Optimized website content and structure for better user experience and engagement.
- Built high-quality backlinks to increase domain authority and credibility.
- Launched data-driven marketing campaigns to attract and convert potential clients.
Tasks & Challenges
- Low search engine visibility, limiting brand awareness and lead generation.
- Targeted loan-related keywords were not ranking on the first page of Google.
- Website traffic was not converting into loan inquiries, impacting business growth.
Actions
- Implemented a targeted SEO strategy to improve search rankings for loan-related keywords.
- Optimized website content and structure for better user experience and engagement.
- Built high-quality backlinks to increase domain authority and credibility.
- Launched data-driven marketing campaigns to attract and convert potential clients.
Client's Feedback
We have experienced a remarkable transformation in our online presence. Initially, our website faced low visibility, with targeted keywords failing to rank, resulting in minimal traffic and no conversions. The team at Sprout Pixel conducted a thorough analysis of these challenges and implemented a strategic SEO plan that effectively addressed our concerns.
Results
- 250% increase in monthly website traffic, now averaging 2,000+ visitors per month.
- 70% of target loan-related keywords rank on the first page of Google, with 25% in the top 3.
- Loan inquiry conversion rate improved to 3.2%, generating 50+ qualified leads per month.
- Overall loan approvals grew by 180%, driving significant business growth.