An Indian e-commerce website increases its organic traffic by 535% within 12 months.
Business &
Background
The brand offers snacks for kids made with real ingredients, where fun meets nutrition! Crafted with wholesome ingredients, the snacks provide the energy little ones need for their adventures. Available in convenient packs, they are perfect for lunchboxes, playdates, or on-the-go munching.
Project KPIs
- Create a targeted keyword strategy for wholesome kids’ snacks.
- Optimize the website for SEO to highlight nutritious, on-the-go snacks.
- Boost keyword rankings for better visibility of fun, energy-packed snacks.
- Enhance website UI/UX for a smooth shopping experience.
- Drive sales by promoting convenient snack packs for kids.
- Build authority through quality backlinks to emphasize healthy snack offerings.
Tasks & Challenges
- The website receives limited traffic from search engines, hindering brand awareness.
- Targeted keywords are not appearing on Google’s first page, making it hard to attract organic visitors.
- Despite existing traffic, users are not converting into paying customers, resulting in stagnant revenue.
Actions
- Develop a blog strategy focused on high-value informational and transactional keywords to increase organic traffic and enhance brand visibility.
- Revamp landing pages with compelling CTAs, optimized product descriptions, and trust-building elements (reviews, badges) to address conversion challenges.
- Implement remarketing campaigns to re-engage visitors and guide them through the buying journey, improving conversion rates.
Tasks & Challenges
- The website receives limited traffic from search engines, hindering brand awareness.
- Targeted keywords are not appearing on Google’s first page, making it hard to attract organic visitors.
- Despite existing traffic, users are not converting into paying customers, resulting in stagnant revenue.
Actions
- Develop a blog strategy focused on high-value informational and transactional keywords to increase organic traffic and enhance brand visibility.
- Revamp landing pages with compelling CTAs, optimized product descriptions, and trust-building elements (reviews, badges) to address conversion challenges.
- Implement remarketing campaigns to re-engage visitors and guide them through the buying journey, improving conversion rates.
Client's Feedback
The online presence underwent a remarkable transformation. Initially, the website faced challenges with low visibility, and despite efforts, targeted keywords failed to rank, resulting in minimal traffic and no sales. The team at Sprout Pixel identified these issues and implemented a robust SEO strategy that directly addressed the pain points, leading to significant improvement.
Results
- Achieved a 220% increase in monthly traffic, now averaging over 1,990 visitors per month.
- 45% of targeted keywords now rank on Google’s first page, with 25% securing positions in the top 6.
- Conversion rate improved to 4.5%, resulting in more than 75 sales per month.
- Overall revenue surged by 195%, significantly enhancing the client’s profitability.