An Australian service-based website increased its organic traffic by 763% within 12 months.
Business &
Background
Based in Adelaide, Australia, we have been providing high-quality residential and commercial painting services since 2008. As one of the largest house painting companies in the region, we specialize in residential projects, with 80% of our work focused on homes. Fully licensed, bonded, and insured, we have earned our strong reputation through positive recommendations from countless satisfied clients, consistently delivering exceptional results in every project.
Project KPIs
- Develop a targeted keyword strategy
- Optimize the website for SEO
- Enhance keyword rankings
- Improve website UI/UX for better user experience
- Boost sales performance
- Build authority through quality backlinks
Tasks & Challenges
- Due to the low amount of search engine traffic, brand awareness was low.
- It was hard to draw in organic traffic because targeted keywords were not showing up on Google’s first page.
- Revenue is stagnating as a result of people not turning into paying customers with the current traffic.
Actions
- To increase website authority, build a blog strategy that focusses on transactional and informational keywords.
- Redesign landing pages with trust signals (badges, reviews), optimised product descriptions, and clear calls to action.
- Remarketing strategies were implemented to attract new leads and assist them through the buying process.
Tasks & Challenges
- Due to the low amount of search engine traffic, brand awareness was low.
- It was hard to draw in organic traffic because targeted keywords were not showing up on Google’s first page.
- Revenue is stagnating as a result of people not turning into paying customers with the current traffic.
Actions
- To increase website authority, build a blog strategy that focusses on transactional and informational keywords.
- Redesign landing pages with trust signals (badges, reviews), optimised product descriptions, and clear calls to action.
- Remarketing strategies were implemented to attract new leads and assist them through the buying process.
Client's Feedback
We initially faced significant challenges with our online visibility, including low search engine rankings for our target keywords. This resulted in minimal website traffic and ultimately, no sales. Recognizing these obstacles, the team at Sprout Pixel developed and executed a comprehensive SEO strategy to overcome these hurdles.
Results
415% increase in monthly website traffic (2100+ visitors).
58% of target keywords rank on Page 1 of Google, with 65% in the top 3 positions.
Conversion rate increased to 2.5%, leading to 75+ monthly sales.
155% increase in overall revenue.