An Australian E-commerce website grows organic traffic by 742% in 12 months.
Business &
Background
Based in Melbourne, Australia, 1961 Coffee is an Australian-owned business dedicated to providing premium-quality coffee sourced from the finest beans. With a passion for exceptional brews, 1961 Coffee offers a range of carefully curated blends and single-origin options, perfect for home baristas and coffee lovers.
Project KPIs
- Devise a keyword strategy
- Make the website SEO-friendly
- Improve keyword rankings
- Improve website UI/UX
- Increase sales figures
- Developing authority through backlinks
Tasks & Challenges
- There was minimal traffic from search engines, resulting in limited brand awareness.
- Targeted keywords were not appearing on the first page of Google, making it difficult to attract organic visitors.
- With existing traffic, users are not converting into paying customers, leading to stagnant revenue.
Actions
- Develop a blog strategy targeting informational and transactional keywords to improve website authority.
- Redesign landing pages with clear CTAs, optimized product descriptions, and trust signals (reviews, badges).
- Implemented remarketing strategies to capture potential leads and guide them through the buying journey.
Tasks & Challenges
- There was minimal traffic from search engines, resulting in limited brand awareness.
- Targeted keywords were not appearing on the first page of Google, making it difficult to attract organic visitors.
- With existing traffic, users are not converting into paying customers, leading to stagnant revenue.
Actions
- Develop a blog strategy targeting informational and transactional keywords to improve website authority.
- Redesign landing pages with clear CTAs, optimized product descriptions, and trust signals (reviews, badges).
- Implemented remarketing strategies to capture potential leads and guide them through the buying journey.
Client's Feedback
We’ve seen a significant transformation in our online presence. Initially, our website struggled with low visibility, and despite our efforts, our keywords weren’t ranking, resulting in minimal traffic and no sales. The team at [Your Company] identified these challenges and implemented a comprehensive SEO strategy that addressed our pain points directly.
Results
- 300% increase in monthly traffic – now averaging 1,800+ visitors per month.
- 60% of target keywords rank on the first page of Google, with 20% in the top 3.
- Conversion rate increased to 2.5%, generating 45+ sales per month.
- Overall revenue grew by 150%, significantly boosting the client’s bottom line