Running a restaurant today means more than serving great food – you need the right marketing to stand out. That’s where a restaurant marketing agency comes in. But before you hire one, it’s important to ask the right questions. Why? Because not every agency truly understands digital marketing for restaurants.
Whether you own a trendy café in Melbourne, a busy diner in Toronto, or a fine-dining spot in New York, the right agency should know how to get your tables full and your online orders flowing. Let’s dive into the 10 questions you need to ask before making the call.
1. Do You Specialize in Marketing for Restaurants?
Not all agencies are created equal. Ask if they’ve worked with restaurants before. Digital marketing for restaurants has its own challenges – like managing peak-hour promotions, local SEO, and mouth-watering visuals. You want someone who gets it.
Sprout Pixel specializes in marketing for food businesses and understands what it takes to help restaurants thrive in the USA, Australia, Canada, and India.
2. What Services Do You Offer?
A strong restaurant marketing agency should offer a complete package:
- SEO to help people find you online
- Social media marketing (SSM) to build a loyal audience
- Google Ads and Facebook Ads to drive bookings and orders
- Local SEO to put your restaurant on the map
Make sure they’re not just focused on one channel. The best agencies use all the tools available.
3. Can You Share Results from Past Restaurant Campaigns?
You want proof, not promises. Ask for case studies or real examples of how the agency helped other restaurants increase their visibility, boost reservations, or grow their delivery traffic. A good restaurant marketing agency will be happy to show you real results.
4. How Will You Tailor Your Strategy to My Restaurant?
Every restaurant is different. You don’t want a cookie-cutter plan—you want a strategy that reflects your brand, food, and target market. A smart agency will learn about your cuisine, location, and audience before building a campaign.
Looking for a plan that actually works for your restaurant? Sprout Pixel customizes strategies to suit your needs. Book a free strategy call today.
5. What’s Your Approach to SEO?
SEO is critical. Your agency should help your restaurant show up when someone types “best pasta near me” or “top sushi restaurant in Sydney.” Make sure they talk about local SEO, Google Business Profile, mobile optimization, and fast loading speeds – all essential parts of digital marketing for restaurants.
6. How Will You Run My Google Ads and Facebook Ads?
Paid ads can be powerful – but only if done right. Ask about how they create ads, who they target, and how they track performance. A reliable restaurant marketing agency will have experience turning ad spend into real customers.
7. Will You Help Manage My Reviews and Reputation?
Reviews matter. A good agency should help you manage your online reputation – responding to reviews, encouraging positive ones, and addressing negative feedback the right way. That’s all part of smart digital marketing for restaurants.
8. How Will You Track Results?
Ask about reporting. You want regular updates that show what’s working—whether it’s more traffic, new followers, or increased bookings. If they can’t explain how they’ll measure success, it’s time to look elsewhere.
9. How Will We Stay in Touch?
Clear communication is key. Will you have a dedicated account manager? How often will you meet? You don’t want to be left in the dark – especially when your business depends on timely promotions and seasonal campaigns.
10. What’s the Investment and What’s Included?
It’s not just about price—it’s about value. What do you get for the money? Make sure the agency is clear about what’s included: SEO, SSM, ad management, content creation, and more. A transparent restaurant marketing agency won’t hide fees or upsell you without reason.
Hiring a restaurant marketing agency is a big decision – but when you choose the right partner, it can lead to more customers, better visibility, and consistent growth. The key is asking the right questions before you commit.
At Sprout Pixel, we specialize in digital marketing for restaurants, offering expert SEO, social media, Google Ads, and Facebook Ads – built to get results in the USA, Australia, Canada, and India.
